Furthermore, the company also had to fire two key employees for the disaster.

Apple Maps app turned out to be a rather ill-conceived product, which led Apple CEO, Tim Cook to offer a public apology in late September 2012. Unfortunately, things did not go as expected. Apple introduced its own mapping service to not only counter the monopoly of Google Maps but also present a viable alternative for Apple devices. Long before Apple Maps was launched in 2012 (iOS 6), Google Maps was the default mapping service for Apple operating systems. While the navigation app was nowhere near as feature-rich as it is today, it had a decent set of features including 3D buildings in major cities, 3D terrain showing mountains, video playback of driving directions, and an integrated Google Search. Initially, the app was available only for desktops as a solution to help people navigate different places. So, now that you have got the idea about how the duel will play out, let’s jump right in!Īt a time when phones were yet to get smarter, Google Maps arrived in 2005 with huge expectations. After the detailed comparison, there’s a verdict based on the findings. Having set Apple Maps against Google Maps across 6 different categories, I have highlighted the pros and cons. Stand Out Features: A look into the unique features that separate the two of the most popular navigation apps in the world.Supported Platforms: Why would you line up for something that doesn’t support your device?.Privacy: These days it’s become hard to judge a product/service without giving enough spotlight on privacy.Accuracy: It all comes down to how precise the estimation is and how helpful the guide is.Navigation Efficiency: A look at how well it facilitates navigation.User Interface: A key component that impacts the overall experience.To derive a fair conclusion, I have put Apple Maps against Google Maps on the basis of 6 most essential aspects: When you have two of the most feature-packed apps vying for the top spot, only a close look can offer better insight.

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